Flowers by Yona is a full-service floral and event design company, based in Atlanta, Georgia. We believe it is our job, not only to make an event beautiful, but to tell a story. Whether it's a couple's relationship story for their wedding, a company's narrative for an industry or holiday party, or just telling a specific story through an overarching theme. We believe that flowers and decor can tell these beautiful stories through color choices, flower choices, lighting, linens, draping, special and unique furnishings and other decor items . We take the honor of telling your story very seriously--designing with a purpose, making quality and freshness a priority, tailoring designs to show the natural form of the flowers and the best part of the flowers being used, paying close attention to the details and proportionality and, most importantly, designing with you, the client, and your story for your event in mind. Each client, venue and event has a distinct personality and feel. At Flowers by Yona, we believe that your flowers and overall decor should complement that.
Yona Benstock Friedman
Owner | Creative Director
Ever since I was a little girl visiting my grandparents in Denmark, I have loved flowers. The carts of flowers in the markets and on the streets, the beautiful gardens (that I was told I could not touch), the way the Danish florist around the corner from my grandparents just easily put a bouquet together for my grandmother, it all inspired me. I remember thinking I wanted to do that when I grew up. As an adult, I began to build a successful corporate PR career. But even then, I would always stop to buy flowers and arrange them beautifully in a vase. And I still dreamt of the flowers in Denmark and for the day when I would be able to do what the lady in the flower shop did. Then, one day, I remembered my dad always saying to me as a child, "make sure that whatever you decide to do with your life, you are excited to wake up in the morning and do it." I listened, turned my world around and have not looked back since. I would pursue my love and passion for flowers.
In 2010 I moved to Israel and began training in floral design. My training led me to Holland to study Dutch Floral Design at the Boerma Institute, and then back to Israel to work under some of the best designers in the country. In 2012 I moved back to Atlanta, Georgia where I started my business and began sharing the beautiful European style of floral design with the Southeast, United States. It's a special style of design, one that holds true to who I am and what I believe is beautiful...natural, lush and refined. Now, I enjoy not only creating beautiful, personalized and custom floral designs for my clients, but also putting together the entire look of an event to tell a beautiful and cohesive story.
When I'm not playing with flowers, you can find me hanging out with my husband and mini goldendoodle...and of course traveling around the world--looking for inspiration every where!
Carol Ann Raborn
In my family, every little occasion or small success was used as an excuse to celebrate. From as early as I can remember, I took on the planning role for these celebrations—treating them as if they were grand events. What was a hobby and fun, lead to a “small” obsession with checklists, making things beautiful and party planning. I carried this through high school and college, and was set on being a part of the events world after I graduated. I wanted to translate my passion for interior design and my planning skills into a career. Having worked with a wedding planner and enjoying the fast-paced industry, I set my sights on and graduated with a degree in Hospitality Administration at Georgia State University.
Through social media, I was guided to an Instagram post by a company called Flowers by Yona looking for interns, freelance florists and event staff. Having event experience, and what I realized was a great eye for design, I wanted to stick to the decor side. I came to Yona never having designed flowers, but had a strong desire to learn. That was in April 2015, and I’ve been here since, and have not looked back. There has not been a day I haven't learned something new. The constant discoveries you make in this industry about yourself, your abilities and the wonderful world of flowers is something I would never trade.
If you can't find me in the studio I will most likely be roaming the aisles of Scotts Antique Market or walking the beltline with my pup and pulling inspiration from the city I love.